Each NFL season ends with the biggest show in American sports — the Super Bowl. While the game itself is watched by millions around the world, one of the best chances to see the champions in person comes shortly after the confetti settles: at Walt Disney World in Florida. The tradition of Super Bowl victors coming to Disney has been iconic for decades, and if you plan your trip right, you can witness the celebration firsthand.
The Tradition: “I’m Going to Disney World!”
The connection between the Super Bowl and Disney World dates back to 1987, when New York Giants quarterback Phil Simms famously exclaimed, “I’m going to Disney World!” after winning Super Bowl XXI. Disney turned this moment into an annual promotional and celebratory tradition. Since then, many Super Bowl MVPs and champions — from Tom Brady to Patrick Mahomes — have made the trip to the “Most Magical Place on Earth” shortly after their big win.
Today, when the winning quarterback or MVP says those now-iconic words, it’s more than a catchy phrase — it’s an announcement of an upcoming celebratory appearance at Walt Disney World that fans love to watch (and attend).
What Happens at Disney World After the Super Bowl?
After a Super Bowl win, one or more representatives of the winning team typically visit Magic Kingdom Park at Walt Disney World Resort in Lake Buena Vista, Florida. There, they participate in a public parade or cavalcade down Main Street, U.S.A., accompanied by beloved Disney characters like Mickey Mouse and Goofy.
For example, after Super Bowl LIX in February 2025, Philadelphia Eagles quarterback Jalen Hurts — fresh off his MVP performance — arrived at the Magic Kingdom the next day and led the celebration by riding a float down Main Street, cheering with fans, and sharing the spotlight with Disney characters.
During these appearances, fans lining the streets cheer and often participate in chants with the player(s). They also have the chance to catch glimpses, take photos, and feel part of an unforgettable celebration. Some years, you might even see the castle illuminated in the champion’s team colors — a magical tribute that resonates both with NFL fans and Disney lovers.
When and Where to Catch the Parade
Here’s how to plan your visit:
- Timing: These celebratory appearances usually take place the day after the Super Bowl — often in the early afternoon — though exact times can vary and are usually announced by Disney or sports media after the game.
- Location: The Magic Kingdom Park is where the celebration typically unfolds for champions visiting Walt Disney World. The parade route stretches along Main Street, U.S.A., right up to the iconic Cinderella Castle.
- Best Viewing Spots: Fans suggest positioning yourself near the castle or along Main Street well before the parade starts. Early arrival — sometimes hours before — helps secure a good view, as these appearances draw crowds.
Plan Your Trip Around the Event
If your goal is to catch the Super Bowl celebration live, keep these tips in mind:
- Book Early: Hotels and park tickets around Super Bowl weekend and the following Monday for the Disney celebration can sell out quickly. If you know your favorite team might win, try arranging reservations in advance.
- Prepare for Crowds: Because this is a special one-off event, Magic Kingdom tends to be busier than usual on parade day. Consider arriving at the park in the morning to make the most of your visit.
- Combine with ESPN Wide World of Sports: If you’re a football fan visiting Disney, don’t miss the ESPN Wide World of Sports Complex, which hosts year-round sporting events and is just minutes from the theme parks.
- Check Social Media and Disney Alerts: Disney often shares updates on upcoming special events, so monitor official park channels for precise times and parade details once the Super Bowl concludes.
Experience the Magic and the Glory
Seeing the Super Bowl winning team at Walt Disney World is a rare and magical experience that combines sports fandom with the enchantment of Disney. Whether it’s lining Main Street with thousands of cheering fans, watching a parade with your favorite NFL star, or snapping photos by the castle, this unique event turns a regular theme park visit into a memory you’ll cherish forever.
Make your plans early, arrive ready to celebrate, and you just might witness the next champion shouting, “I’m going to Disney World!” — in person.